the vagina museum
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modibodi
Girls as young as 9 years old are seeking labiaplasty surgery for fear that they don't look
"normal" or "beautiful" enough.
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And that's not okay.
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On the 14th of February 2020, we decided to celebrate a different kind of V-Day by planting a loud and proud 8ft tall flower vagina in the heart of Camden Market.​
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We spread the positive message that flowers of all shapes and sizes are considered naturally beautiful. We should view our bodies, including our vulvas, the same way.
We encouraged passersby to pluck a rose from the installation to spread the #loveyourlabia
message among loved ones on Valentines Day.
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All 800 roses were picked by the end of the afternoon.
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Our work featured on the Vagina Museum and Modibodi's Instagram pages, reaching over 150k followers.
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We also caused a stir in the press, gaining coverage across UK and French publications including London Post, Secret London and Le Petite Journal in Paris.
